Burger King to limit sodium in Kids Meals
November 19, 2008
by FoodBusinessNews.net Staff
MIAMI — Burger King Corp. announced it is limiting sodium in all of its Kids Meals advertised to children under 12. The effort limits sodium to 600 mg or less and is a part of the BK Positive Steps initiative.
"We are proud to be the first quick-service restaurant to publicly commit to limiting sodium in Kids Meals," said John W. Chidsey, chairman and chief executive officer. "At Burger King Corp. we have made a strong, company-wide commitment to help improve childhood nutrition, and we will continue to dedicate resources to developing new Kids Meals that meet our stringent nutritional criteria while also offering the taste and value our customers expect from Burger King restaurants."
Burger King also announced advertised Kids Meals now provide a "good source" or "excellent source" of at least two nutrients of the following — calcium, potassium, fiber, magnesium and vitamin E.
The announcements go along with Burger King’s advertising pledge to the Council for Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative, which limits 100% of advertising to children under 12 to meals that meet nutritional criteria based on federal dietary guidelines.