Cumberland Packing introduces stevia product
November 19, 2008
by FoodBusinessNews.net Staff
BROOKLYN, N.Y. — Cumberland Packing Corp. is introducing a 100% natural, zero-calorie sweetener called Stevia Extract In The Raw.
Stevia extract is used as a natural sweetener and is sourced from stevia plants in South America.
"We’re using the term "Get Raw" to describe a new state of mind already very prevalent with our customer base," said Jeff Eisenstadt, president and chief executive officer. "’Getting Raw’ means getting natural — getting back to basics and doing the right thing for your body, the environment and the people around you."
The new stevia product also joins the Sugar In The Raw product that was introduced 20 year ago.