G.M.A. names McKinsey & Co. to study sustainability
November 07, 2008
by FoodBusinessNews.net Staff
WASHINGTON — The Grocery Manufacturers Association has selected McKinsey & Co. to conduct research on behalf of the industry into the environmental footprint of consumer packaged goods.
"McKinsey & Co. has made a major commitment to be an unparalleled thought leader in the area of sustainability and brings a deep expertise in both C.P.G. and retail industries to the project," said Stephen Sibert, senior vice-president of industry affairs for the G.M.A. "We are pleased to be building on our already strong partnership with McKinsey."
The Market Basket Measurement Tool for Sustainability, which is a project of the G.M.A. Sustainability Leadership Committee, is seeking to evaluate the environment footprint of a typical consumer’s average weekly grocery purchases. This will help set key benchmarks the industry may measure the progress of sustainability initiatives against.
The tool will analyze data from a lifecycle perspective to estimate the environmental impact of a representative consumer market basket of C.P.G. products in areas such as energy use, water use and greenhouse gas emissions. The research will look at the footprint of the same set of products in the past as well as today and make future predictions.
"The industry is rapidly moving forward with leadership and execution of sustainable business practices," Mr. Sibert said. "The Market Basket Measurement Tool will provide thought leaders with insights that will further their sustainability initiatives and help consumers and other key constituents understand just how far the industry has come and where we are going."