Hostess introduces 100 Calorie Packs Twinkie Bites

by FoodBusinessNews.net Staff
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KANSAS CITY — Hostess is introducing 100 Calorie Packs Twinkie Bites, with each pack containing three mini Twinkie cakes.

"Since we introduced Hostess 100 Calorie Cup Cakes in early 2007, consumers have been asking, ‘When will you offer a 100-calorie Twinkie?’" said David Leavitt, v.p. of snack marketing for Interstate Bakeries Corp. "Even though a regular Twinkie only had 150 calories … Twinkie Bites are sure to appeal to families looking for portion control and convenience from one of their favorite snack brands."

Hostess also is introducing 100-Calorie Packs Strawberry Cup Cakes.

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