Johnson to senior v.p. of marketing at Applebee's
November 12, 2008
by FoodBusinessNews.net Staff
LENEXA, KAS. — Rebeca M. Johnson has been named senior vice-president of marketing at Applebee’s Services, Inc. Ms. Johnson will provide leadership for the company’s marketing efforts, including consumer insights, advertising, innovation, national, field and brand marketing.
Prior to joining Applebee’s, Ms. Johnson was chief marketing officer at Blockbuster, Inc. Earlier, she was executive vice-president and chief global brand development and marketing officer for Brinker International, Inc., and general manager and vice-president for Frito-Lay North America.
Ms. Johnson received a bachelor’s degree in marketing and finance from Dallas Baptist University and is a graduate of the advanced management program at Harvard University.