Pepperidge brings Tim Tam cookies to U.S.
November 11, 2008
by Eric Schroeder
NORWALK, CONN. — Pepperidge Farm, Inc., sister company of Arnott’s in Australia, is introducing Tim Tam cookies at Target stores in the United States for a limited time. Tim Tam cookies are the No. 1 selling chocolate biscuit in Australia.
"In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce Tim Tam to American consumers," said Michael Simon, senior vice-president and general manager of the Pepperidge Farm Snacks Division. "Margaret searched the globe to bring back delectable cookies and crackers to the U.S. that are now beloved icons to Americans, much like Tim Tam biscuits are to Australians. We’re certain Americans will soon understand why this scrumptious cookie is all the rage in Australia."
The cookies will be available in two varieties — chocolate crème and caramel — from November through March 2009 at Target stores nationwide, with a suggested retail price of $3.39.