Baskin-Robbins introduces better-for-you ice cream
December 29, 2008
by FoodBusinessNews.net Staff
CANTON, MASS. — Baskin-Robbins is introducing BRight Choices treats, which are better-for-you light ice cream options including fat-free, dairy-free, no-sugar added and light offerings.
"Baskin-Robbins is known for its quality and variety of delicious flavors," said Scott Colwell, worldwide brand marketing officer. "Our new BRight Choices flavors are perfect for customers who are looking for a lighter treat but still crave Baskin-Robbins quality ice cream."
BRight Choices options will be available year-round with Premium Churned Light Vanilla and Milk Chocolate, and Fat Free Frozen Vanilla Yogurt options among others. All items on the new menu range from 80 to 140 calories for each 2.5-oz scoop.
On Jan. 15, Baskin-Robbins will be holding a promotion for the launch of the line and will offer a free BRight Choices scoop to any customer showing proof of a gym membership.