Kellogg debuts Special K Crackers
December 30, 2008
by Eric Schroeder
BATTLE CREEK, MICH. — The Kellogg Co. has introduced Special K Crackers, the brand’s first savory snack. Available in two flavors — Italian Tomato & Herb and Multi-Grain — the crackers contain 90 calories and 8 grams of whole grains per 17 crackers.
"We know from talking with consumers that planning snacks is important to assist in their weight-management goals while they are at work or on the go," said Julie Salmen, R.D. Kellogg Co. "But with a crunchy snack like Special K Crackers, women now have a savory snack that provides 8 grams of whole grain and 1 gram of fiber per 17 crackers to help them stay on track."
The crackers are available in 8-oz pantry packs and 90-calorie packs (six pouches per pack).