Lidvall to president, c.e.o. of Friendly's

by FoodBusinessNews.net Staff
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WILBRAHAM, MASS. — Ned R. Lidvall has been named president and chief executive officer of Friendly Ice Cream Corp. effective immediately.

Mr. Lidvall has more than 30 years of experience in managing and operating leading restaurant companies, most recently as president and chief executive officer of Rock Bottom Restaurants, Inc.

"Ned Lidvall brings to Friendly’s creativity, financial acumen and in-depth knowledge of all aspects of the restaurant business, including the ability to build franchises and develop innovative new restaurant concepts," said Scott T. King, managing director of Sun Capital Partners. Friendly’s is an affiliated portfolio company of Sun Capital. "We are confident that his talent and ability will enable Friendly’s great brand to grow and prosper."

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