Lundberg Family Farms introduces brown rice bowls
December 02, 2008
by FoodBusinessNews.net Staff
RICHVALE, CALIF. — Lundberg Family Farms has introduced Heat & Eat Brown Rice Bowls, which are precooked and ready in seconds. The product comes in three varieties: short grain brown, long grain brown and Countrywild Brown rice.
"Heat & Eat Brown Rice Bowls are a great-tasting alternative for those who demand both wholesome, healthy food and heat-and-eat convenience," said Grant Lundberg, chief executive officer. "We created these bowls for consumers who want healthy brown rice quickly."
The bowls qualify as "heart healthy" as according to the Food and Drug Administration and are available in natural foods stores and supermarkets. A 7.4-oz package has a suggested retail price of $2.79.