PepsiAmericas to distribute Muscle Milk
December 02, 2008
by FoodBusinessNews.net Staff
MINNEAPOLIS — PepsiAmericas, Inc. has signed an agreement with CytoSport, Inc. to distribute Muscle Milk, a line of protein-enhanced functional beverages.
Under the terms of the agreement, PepsiAmericas will distribute the ready-to-drink line of Muscle Milk and Muscle Milk Light in its territories in the United States.
"Muscle Milk further strengthens our product portfolio, providing PepsiAmericas with a strong entry into this fast-growing functional beverage segment," said Michael Durkin, executive vice-president of U.S. sales and marketing for PepsiAmericas. "Adding it to our product offering is a win for our customers and their consumers."
Muscle Milk is designed to promote lean muscle growth, fast recovery from exercise and sustained energy.