Symrise, First Choice Ingredients form alliance

by Keith Nunes
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TETERBORO, N.J. — Symrise Flavors North America and First Choice Ingredients, Germantown, Wis., have formed an alliance to expand Symrise’s natural dairy flavor portfolio. First Choice has been a supplier to Symrise of raw materials for the production of enzyme modified dairy flavors.

"This relationship is designed to secure and grow our dairy flavor portfolio, particularly expanding our leadership in enzyme modified dairy flavors," said Dr. Heinz-Juergen Bertram, global president of Symrise’s Flavor & Nutrition division.

The enzyme modified dairy technology platform gives Symrise broader access to the snacks, savory, dairy and prepared foods categories. As part of the agreement Symrise and First Choice will fund and manage their own dedicated dairy flavor innovations teams. The formulas for Symrise’s Dariteen products and other product lines will remain Symrise’s property. The two companies also will keep separate customer service functions.

"After our acquisition of the Chr. Hansen Flavor and Seasonings business it became clear that we would benefit from working with First Choice Ingredients as our strategic partner," said Dr. Matthias A. Guentert, president of Symrise Flavor & Nutrition North America. "Doing so would allow us to ensure a flawless supply of the acquired dairy flavors to our customers, and also enhance our dairy team by adding the Milwaukee group to our staff.

"Consequently, the former Chr. Hansen Dairy Science and Business Development Team has been integrated into our organization and now joins the Symrise Flavor & Nutrition Staff. Symrise is going to continue to maintain the R.&D., business development and sourcing presence in Wisconsin in order to continue operations in proximity to the dairy industry and to maximize the potential synergies that will be achieved with First Choice Ingredients."

This article can also be found in the digital edition of Dairy Business News, December 9, 2008, starting on Page 6. Click
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