V8 to be offered in vending machines

by FoodBusinessNews.net Staff
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CAMDEN, N.J. — Campbell Soup Co. is going to expand distribution of several V8 juices to vending machines. A new 12-oz bottle will be offered in about 15,000 vending machines across the country.

The distribution will be made possible through an agreement with Coca-Cola Enterprises made in June 2007.

"Leveraging our partnership with Coca-Cola to make vegetable-based juices more accessible and available is another important step in the V8 brand’s goal to expand our distribution capabilities and to help people get more vegetables into their diets every day," said Darren Serrao, vice-president of marketing for V8 Beverages. "Providing nutritious, functional juices like V8 vegetable juice and V8 V-Fusion in more places like schools is especially important given that healthy habits begin early in life."

Campbell will offer the V8 100% vegetable juice, Spicy Hot V8 100% vegetable juice, V8 V-Fusion Strawberry Banana juice, V8 V-Fusion Pomegranate Blueberry juice, V8 V-Fusion Peach Mango juice and Campbell’s Tomato juice varieties for availability in vending machines.

The 12-oz bottles are currently available in convenience, grocery and mass merchandisers.

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