Linder to v.p. of advertising and design at Campbell
January 08, 2009
by FoodBusinessNews.net Staff
CAMDEN, N.J. — Maureen Linder has been named vice-president of global advertising and design for Campbell Soup Co. She will provide support to all of Campbell’s business units and oversee global advertising and design, which includes creative development, design, digital media, and media planning and buying.
"Maureen is extremely well qualified to lead these important functions," said Carl Johnson, senior vice-president and chief strategy officer. "Throughout her career, she has demonstrated excellent leadership skills and has a track record of innovation and achievement. I am confident Maureen will contribute to the strong work we already have under way."
Ms. Linder has been with Campbell since 1997 and was most recently vice-president of brand strategy and marketing for Pepperidge Farm.