MoonPie adds peanut butter innovation

by Keith Nunes
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CHATTANOOGA, TENN. — Chattanooga Bakery, Inc. has introduced MoonPie Peanut Butter. Sized like a mini-MoonPie, the new product has a peanut butter filling on a chocolate-flavored cookie and a chocolate-flavored coating.

"We’re really excited to be launching some truly new and different items under the proven MoonPie trademark," said Tory Johnston, vice-president of marketing. "For over 90 years, we’ve stayed true to our original design — soft cookies with marshmallow filling. After extensive research, consumers seemed excited to try new items from us — peanut butter is first, and there are several other new ideas in R.&D. now."

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