Nestle Nutrition introduces Boost drink for kids
January 08, 2009
by FoodBusinessNews.net Staff
MINNETONKA, MINN. — Nestle HealthCare Nutrition is launching Boost Kid Essentials Nutritionally Complete Drink. The product provides probiotics through its straw, and the drink also contains 25 vitamins and minerals, 7 grams of protein, antioxidants and 244 calories.
"We are offering parents for the first time one complete drink for children that helps support a healthy immune system and fills in the nutritional gaps they may be worried about," said Barbara McCartney, vice-president of retail marketing for Nestle HealthCare Nutrition. "The patented straw, which contains probiotics, is a kid-friendly way parents can bolster their children’s natural defenses to help support their healthy growth and development."
The drink is available in chocolate, vanilla and strawberry flavors.