Sara Lee adds 'Nutritional Spotlight' to bread line
January 06, 2009
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee North American Fresh Bakery has launched a new nutrition labeling program for its bread, bun and bagel products. The program, which will begin this month on the company’s Soft & Smooth bread line, complements the Nutrition Facts Label currently required on all food products.
"We know individuals want convenient, nutritious choices when shopping at their grocery stores," said Tim Zimmer, vice-president of Sara Lee North American Fresh Bakery. "The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families."
The Nutritional Spotlight highlights:
• Calories, total fat, sodium and sugars per serving on all products.
• Percentage of daily recommended folic acid per serving on all Sara Lee white bread, bun and bagel products.
• Percentage of daily recommended fiber per serving on all Sara Lee wheat and whole wheat bread, bun and bagel products.
• Grams of whole grain recommended per serving on all Sara Lee white, wheat and whole wheat bread and bun products.
The introduction of the new labeling comes a little more than a year after the Center for Science in the Public Interest (C.S.P.I.) issued a "notice of intent to sue" against Sara Lee Corp. for what the organization called an attempt "to put a whole grain halo on a bread that is not whole grain." Although denying the allegations made by the C.S.P.I., Sara Lee responded in July by announcing plans to revise packaging on its Soft & Smooth Made with Whole Grain White Bread. At that time, Sara Lee said its goal was to ensure consumer clarity with regard to whole grain nutrition while continuing to offer a wide range of bread products.
For more information on the Nutrition Spotlight program, visit www. thejoyofeating.com.