Starbucks introduces Tazo tea options
January 05, 2009
by FoodBusinessNews.net Staff
SEATTLE — Starbucks is introducing Full Leaf Tazo Tea Lattes and Tazo Tea Infusions to its better-for-you options. Most of the tea offerings are less than 200 calories for a 12-oz size and provide more antioxidants than an 8-oz glass of orange juice.
The Tea Lattes come in Black Tea Latte, Vanilla Rooibos Latte and London Fog Latte varieties.
The Tazo Tea Infusions are available in Berry Chai Infusion and Apple Chai Infusion varieties.
"Tea has always been an integral part of Starbucks coffeehouse culture, and winter is the perfect time to emphasize tea," said Michelle Gass, executive vice-president for marketing and category. "In fact, tea is the most consumed beverage around the world and represents 1 in 10 beverages consumed in our stores. The same way we transformed American coffee culture, we want to deliver an exceptional tea experience for customers."
Starbucks also recently introduced other better-for-you options, including healthier breakfast offerings, Vivanno Nourishing blends, and the inclusion of Skinny Lattes on the menu.