D.D. Williamson launches naturally-derived color

by Jeff Gelski
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LOUISVILLE, KY. — D.D. Williamson has introduced a beta-carotene coloring that is naturally-derived instead of nature-identical. Food and beverage manufacturers thus may state on the product label, "made with naturally-derived ingredients," or a similar claim, assuming the other ingredients qualify, according to D.D. Williamson. Products containing nature-identical beta-carotene would not qualify for this claim.

The new beta-carotene color is water-dispersible. Its hue ranges from yellow to orange, depending on concentration. It may enhance the visual appeal of juice drinks, tropical beverages, desserts and other products.

The beta-carotene color performs equal to or better than conventional (synthetic) beta-carotene, according to Louisville-based D.D. Williamson. Advantages include quicker dispersion and less cloudiness in a solution. Since the coloring is designed to reduce the risk of sedimentation, ringing and cap/bottle staining, it may require fewer processing steps to protect the emulsion.

Beverage processors may add the coloring either before or after homogenization. It is available in both liquid and powdered versions. Dosage rates range from 0.005% to 0.01%, depending on the coloring concentration and applications. The coloring applies in beverage systems ranging from a pH of 3.0 to a pH of 7.0.

Other potential applications include condiments, yogurt, ice cream, pudding, confectionery and baked foods.

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