Krispy Kreme enlists BBDO Guerrero
February 20, 2009
by Eric Schroeder
WINSTON-SALEM, N.C. — Krispy Kreme Doughnuts, Inc. has partnered with creative agency BBDO Guerrero to develop integrated product, promotional and brand-building efforts for its growing international store operations. The two companies will work together on projects in Asia-Pacific, Latin America, Europe and the Middle East.
"BBDO Guerrero has demonstrated to us that they have the strategic and creative expertise necessary to help continue building the Krispy Kreme brand internationally," said Jim Rogers, vice-president of international marketing for Krispy Kreme. "We are looking forward to a successful working relationship."
In addition to Krispy Kreme, BBDO Guerrero’s list of clients includes PepsiCo, Inc., Johnson & Johnson, Pizza Hut, Inc., Wm. Wrigley Jr. Co. and Mars.