Max Muscle introduces protein bar with probiotics
February 11, 2009
by FoodBusinessNews.net Staff
ANAHEIM, CALIF. — Max Muscle Sports Nutrition is launching Max Crunch, a protein bar enhanced with probiotics.
"We have long known the health benefits probiotics deliver in improving digestion and enhancing immunity, but we are just now learning about the ability to help with protein digestion," said Dr. Phil Harvey, chief scientific officer for Max Muscle. "This is a major breakthrough for the sports nutrition field."
The Max Crunch bars are 50 grams each and come in Peanut Butter Perfection and Chocolate Range flavors. The bars have 17 grams of protein and are available individually for $1.99 to $2.50 and in boxes of 15 for $29.85 to $37.50.