NexCen to take Marble Slab, MaggieMoo's into Asia
February 17, 2009
by Eric Schroeder
NEW YORK — NexCen Brands, Inc. has signed a master franchise agreement with Thirtythree Private Ltd. of Singapore for the expansion of its Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery franchised stores into the Republic of Singapore.
As part of the agreement, the company will build at least eight ice cream concept franchised stores over a 10-year term. The stores will be the first Marble Slab and MaggieMoo’s stores in Asia.
"We continue to capitalize on growth opportunities for each of our franchised brands in a variety of attractive markets," said Kenneth J. Hall, chief executive officer of NexCen Brands. "We believe our expansion into Asia reflects the increased demand and transportability for our Marble Slab and MaggieMoo’s products on an international scale."