Palermo Villa introduces breakfast pizza
February 03, 2009
by FoodBusinessNews.net Staff
MILWAUKEE, WIS. — Palermo Villa, Inc. is introducing a Breakfast Pizza. The pizza has a rising crust, cheddar cheese sauce and scrambled eggs, bacon and Italian sausage.
The breakfast pizza represents Palermo’s entry into the frozen breakfast category.
"Palermo’s understands that people enjoy pizza any time of the day, and our research shows that consumers are already embracing the breakfast pizza option," said Giacomo Fallucca, president and chief executive officer. "This new offering extends our existing line of premium pizzas while giving consumers a convenient, flavorful option that will satisfy both breakfast and pizza lovers."
The pizza is currently available in the Midwest and retails for about $6.49.