Starbucks to debut value-oriented pairings
February 09, 2009
by Eric Schroeder
SEATTLE — Starbucks Coffee Co. announced plans to introduce a selection of "pairings" that will combine a beverage with a breakfast food choice for a special price of $3.95. The pairings will be available all day and provide customers with an average savings of as much as $1.20, according to Starbucks.
"During these tough economic times, customers need to know they’re making a smart choice when they come to Starbucks," said Michelle Gass, executive vice-president of marketing and category. "That they’re getting the world’s finest coffee, delicious food made with quality ingredients, and an experience they can’t get anywhere else."
Beginning March 3, Starbucks will offer:
• Tall handcrafted caffe latte paired with either Starbucks Perfect Oatmeal or Reduced-fat Cinnamon Swirl Coffee Cake.
• Tall fresh brewed coffee paired with one of the following: Artisan Bacon Sandwich, Artisan Ham Sandwich, Sausage Breakfast Sandwich, or Reduced-fat Turkey Bacon Breakfast Sandwich.
The Artisan Bacon Sandwich, which consists of a parmesan egg frittata, smoked bacon slices and Gouda cheese on an artisan roll, and the Artisan Ham Sandwich, which consists of a parmesan egg frittata, three slices of Black Forest ham and mild cheddar on an artisan roll, are new to the Starbucks menu.