Starbucks to launch instant coffee line

by Jeff Gelski
Share This:

SEATTLE — Starbucks will introduce its coffee in an instant form, the Seattle-based company said in a statement Feb. 12. The company said it has worked on the project for more than 20 years. Starbucks plans to host events next week in New York and other cities to introduce the new product line.

Starbucks considers instant coffee a significant opportunity because it is a $17 billion global market, according to the statement. According to an report, Starbucks will unveil plans for its Via soluble coffee product on Tuesday, Feb. 17. Three single-serve Via packets will cost $2.95, and 12 packets will be $9.95.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.