Cadbury chocolate to become Fairtrade certified
March 04, 2009
by FoodBusinessNews.net Staff
LONDON — Cadbury P.L.C. has announced Cadbury Dairy Milk will receive Fairtrade certification, and the Fairtrade mark will appear on U.K. and Irish Cadbury Dairy Milk products by the end of the summer.
"This is an historic moment for our company … I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in," said Todd Stitzer, chief executive. "We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities and create a sustainable supply of high quality cocoa for Cadbury."
While Cadbury Dairy Milk in the U.K and Ireland will be the first to receive the certification, the company said it will pursue options for a phased roll-out of the certification for other Cadbury Dairy Milk varieties and other Cadbury businesses across the world.
The effort coincides with the company’s 100th anniversary of its first full crop of cocoa from Ghana. Overall, Cadbury is investing about $64 million during the next 10 years to help secure the economic, social and environmental sustainability of a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean.