Carrot-based violet color works in beverages

by Jeff Gelski
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HORSHOLM, DENMARK – Chr. Hansen A/S has launched ColorFruit Magenta 109 WS, an anthocyanin color made from purple carrot that offers beverage producers a vivid and stable violet color with increased shelf life, according to the company. It joins Chr. Hansen’s ColorFruit family of transparent colors extracted from edible fruits and vegetables.

"Fruit-flavored still drinks, carbonated soft drinks, energy drinks and whey drinks will all benefit from ColorFruit Magenta’s properties, and it can be used in fruit preps and confectionery," said Bertrand Martzel, business development manager, Beverages, for Chr. Hansen.

ColorFruit Magenta comes in a liquid format and provides stability toward light, heat treatment and ambient storage. It is free of allergens, kosher and has no off flavor, according to Chr. Hansen.

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