Fresh & Easy expands family-sized meal line
March 18, 2009
by FoodBusinessNews.net Staff
EL SEGUNDO, CALIF. — Fresh & Easy Neighborhood Market has launched six new prepared meals designed to feed a family of four for $8.
"Customers are telling us they are looking for larger sizes to feed their families on a budget," said Simon Uwins, chief marketing officer. "Our kitchen products have been very popular — like our chicken alfredo and macaroni & cheese — so we are introducing portions that are large enough to feed a family of four for only $8. As always, we will continue to listen to our customers and respond accordingly."
The new meals include lasagna with meat sauce (44-oz), chicken and broccoli pasta alfredo (40-oz), spaghetti with turkey meatballs (45-oz), chicken teriyaki with rice and vegetables (45-oz), chicken and bacon, macaroni and cheese (40-oz), and chicken burritos with green and red sauce (40-oz).
In addition, over the next several months Fresh & Easy plans to introduce additional larger sized products to meet a growing customer demand.