Gatorade G2 tops I.R.I. Pacesetter list

by Staff
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CHICAGO — With $159 million in sales in channels excluding Wal-Mart, Gatorade G2 tops the 2008 New Product Pacesetters list as released by Information Resources, Inc.

Other top food and beverage products in 2008 included Dunkin’ Donuts coffee at $112 million in sales, Healthy Choice Café Steamers coming with $95 million, Progresso Light at $75 million, Hormel Compleats at $71 million, DiGiorno Ultimate with $61 million, Smirnoff Ice Flavors at $61 million, Pepsi Max at $61 million, Tyson Any’Tizers with $59 million and Doritos Collisions at $58 million.

"These brands are truly remarkable," said Anne Berlack, executive vice-president of I.R.I. Consumer and Shopper Insights Practice. "Even in the best of times, approximately 75% of new products fail to earn more than $7.5 million during the first year of availability. In 2008, new product pacesetters faced unprecedented challenges and came out on top … In a world of economic uncertainty, consumers seek comfort and stability in small ways. Home dining occasions are proving to be an area of opportunity. Shoppers are staying with trusted brands that provide value and comfort and are diversifying their menus through brand extensions such as chicken breasts with new flavor offerings or ice cream with new indulgent mix-ins."

The 2007 pacesetter list included Campbell’s Reduced Sodium Soup, Bird’s Eye Steamfresh Frozen Vegetables and Vault/Vault Zero Regular/Diet Soft Drinks.

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