Hansen's enters beauty-from-within market

by Keith Nunes
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CORONA, CALIF. — The Hansen Beverage Co. has introduced SELF Beauty Elixir, a low-calorie, functional "beauty" beverage featuring vitamins, minerals, natural fruit and botanical extracts with antioxidants that promote healthy skin and overall wellness, according to the company.

The new beverage contains 30% fruit juice, all natural flavors, and antioxidant rich vitamins such as 500% Vitamin E, 150% Vitamin C, and 100% Vitamin A per serving. In addition to having only 35 calories per can, the product is low in sodium, gluten-free, and preservative-free with no artificial colors. It is available in three flavors: Blushing Berry, Pink Lemonade and Tropical Bliss.

"We are absolutely delighted to introduce a fun, refreshing, multi-functional beauty drink specifically designed for women to enjoy every day," said Jaime Phan, senior brand manager of Hansen’s. "Our new product offering is a convenient, affordable, and guiltless indulgence that provides the luxury experience to women in search of additional options to simplify or diversify their daily beauty and diet regimen."

The product will be sold in a 4-pack with four individual 8-oz cans packaged inside a box.

The new beauty beverage line will begin shipping this April to mass retailers, drug stores, and supermarkets within specific markets and appear on shelves by late spring.

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