KFC testing Kentucky Grilled Chicken
March 24, 2008
by FoodBusinessNews.net Staff
LOUISVILLE, KY. ― KFC is market testing what it’s calling a new menu addition ― Kentucky Grilled Chicken. Products in the new menu have between 60 to 180 calories and 3 to 9 grams of fat. Original Recipe chicken has between 130 to 360 calories and 8 to 24
grams of fat. Kentucky Grilled Chicken prices will be on par with KFC's fried menu items.
"This great-tasting product will help KFC continue to evolve and increase our relevance among consumers looking for non-fried menu options," said Gregg Dedrick, president of KFC. "It’s the latest and most exciting of many recent menu innovations at KFC."
Currently being tested in Indianapolis, Colorado Springs, Colo., San Diego, Oklahoma City, Jacksonville, Fla., and Austin, Texas, KFC's Kentucky Grilled Chicken is expected to be unveiled nationwide in early 2009.