New dried cranberry offers low-cost option

by Jeff Gelski
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MIDDLEBORO, MASS. — Ocean Spray’s Ingredient Technology Group has introduced Choice SDC, a new sweetened dried cranberry. It is a low-cost option that delivers the same quality as the Classic Soft & Moist SDC, according to the company.

Choice SDC ingredients add flavor, color and fruit texture to baked foods, cereals, bars and trail mixes. They contain bacteria-repelling proanthocyanidins, antioxidants and the anti-inflammatory flavonoid quercetin.

"In today’s challenging market conditions, we believe manufacturers who can find new ways to meet consumer demand for high quality, healthy foods at competitive prices will succeed," said Kristen Borsari, global senior marketing manager at Ocean Spray. "Our wide range of sweetened dried cranberries and BerryFusions Fruits gives everyone the opportunity to innovate with fruit.

"Choice represents an evolution in the sweetened dried fruit category. We now offer SDCs at varying cuts, moisture contents and degrees of sweetness to fit a wide range of applications."

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