Quiznos launches Toasty Torpedoes line
March 23, 2009
by FoodBusinessNews.net Staff
DENVER — Quiznos is introducing the Toasty Torpedoes line of sandwiches, which are inspired by Italian and French baguette sandwiches served in Europe.
In Europe, such sandwiches are prepared on extra-long and extra-slim ciabatta bread and come in a sleeve to make them easy to eat. The idea is to replicate such sandwiches, and the Quiznos sandwiches are over a foot in length and are priced at $4.
"The addition of Toasty Torpedo sandwiches to our menu allows people to enjoy the great taste of Quiznos for just $4," said Rebecca Steinfort, chief marketing officer. "We realize that almost everyone is feeling the pinch in today’s economy. An important way that Quiznos can help ease that stress is by offering people terrific value without sacrificing quality and taste, a gesture that started in January with our ongoing New Lower Prices campaign."
Toasty Torpedoes are available in five varieties: Italian, Big Kahuna Tuna, Pesto Turkey, Turkey Club, and Beef, Bacon & Cheddar.