Relaxation beverage expands in distribution
March 20, 2009
by FoodBusinessNews.net Staff
HOUSTON — Innovative Beverage Group Holdings, Inc. has entered into an agreement with Arkansas Distributing Company, an Anheuser-Busch distributor, to expand the company’s reach of the Drank beverage in Northeast Arkansas.
The "relaxation" beverage has a slogan of "slow your roll" and is designed to be the opposite of an energy drink. It contains melatonin, valerian root and rose hips to provide a relaxing effect.
"We are always excited to bring Drank to new markets," said Peter Bianchi, chief executive officer of Innovative Beverage Group. "Innovative Beverage Group is committed to satisfying consumer demand for the world’s first and most popular relaxation beverage. The success of the Drank brand, along with this additional link to a consumer giant like Anheuser-Busch, continues to show that there are opportunities for growth around the globe."
Drank is already available in certain markets in Alabama, Georgia, Louisiana, Missouri, Mississippi, Nevada, New York, Tennessee and Texas.