Starbucks, Unilever introducing ice cream line
March 24, 2009
by FoodBusinessNews.net Staff
SEATTLE — Starbucks Coffee Co. and Unilever are introducing a super-premium ice cream line using the flavors of some of Starbucks’ beverages.
"We are proud to add Starbucks ice cream to our portfolio of popular ice cream brands," said John LeBoutiller, senior vice-president of foods U.S.A. for Unilever. "This product takes one of life’s most enduring pleasures — eating ice cream — and marries it with one of consumers’ favorite brands to create an unparalleled experience."
Flavors available by the pint at grocers, convenience stores and other mass retailers include caramel macchiato, mocha frappuccino, java chip frappuccino and coffee. Novelty bar flavors that will be available at convenience stores include mocha and coffee, and Java Chip Frappuccino ice cream will be available at grocers and other mass retailers in a single-serve cup.
The suggested retail price for a pint is $3.99, coffee and mocha novelty bars will be available for $2.49, and the Java Chip Frappuccino single-serve cup is priced at $1.29.
The new ice cream line is the result of a licensing agreement between Starbucks and Unilever that was first announced in September.