Frito-Lay introduces Giant Cheetos
April 06, 2009
by FoodBusinessNews.net Staff
PLANO, TEXAS — Frito-Lay has introduced Giant Cheetos snacks, which have the same taste as traditional Cheetos but are much larger and roughly the size of golf balls.
"As we looked at product development for the Cheetos brand, we really wanted to find a way to bring ‘fun’ to the consumer in a unique way that went beyond just a conventional marketing message, and what better way to do that than through the actual product," said Ann Mukherjee, group vice-president for marketing at Frito-Lay North America. "When we came to the idea of creating giant-sized Cheetos snacks, we knew we had a winner just because of the sheer silliness of the concept, and we really hope consumers get a kick out of them as much as we have."
The product is available nationwide in cheese and flamin’ hot flavors for $2.89 per 7.75-oz bag or 59c for a single-serve sleeve of five balls.