Glaceau introduces VitaminWater10
April 02, 2009
by FoodBusinessNews.net Staff
WHITESTONE, N.Y. — Glaceau has introduced VitaminWater10, which has 10 calories per serving, is naturally sweetened and has vitamins and minerals.
"The key to delivering true innovation is very simple — it’s all about giving people what they want," said Rohan Oza, chief marketing officer at Glaceau. "With VitaminWater10, we’ve given calorie conscious consumers something they’ve been desperately looking for, a beverage that doesn’t force you to sacrifice great taste for low calories. On top of that, it’s naturally sweetened and nutrient-packed."
VitaminWater10 comes in four varieties — XXX (acai-blueberry-pomegranate), Essential (orange-orange), Energy (tropical citrus) and Multi-V (lemonade).
The product is available in 20-oz bottles for a suggested retail price of $1.49, and the 20-oz bottles are available in 20-packs for a suggested retail price of $18.99. The product is also available in 16-oz four-packs for a suggested retail price of $4.99.