Glaceau introduces VitaminWater10

by FoodBusinessNews.net Staff
Share This:

WHITESTONE, N.Y. — Glaceau has introduced VitaminWater10, which has 10 calories per serving, is naturally sweetened and has vitamins and minerals.

"The key to delivering true innovation is very simple — it’s all about giving people what they want," said Rohan Oza, chief marketing officer at Glaceau. "With VitaminWater10, we’ve given calorie conscious consumers something they’ve been desperately looking for, a beverage that doesn’t force you to sacrifice great taste for low calories. On top of that, it’s naturally sweetened and nutrient-packed."

VitaminWater10 comes in four varieties — XXX (acai-blueberry-pomegranate), Essential (orange-orange), Energy (tropical citrus) and Multi-V (lemonade).

The product is available in 20-oz bottles for a suggested retail price of $1.49, and the 20-oz bottles are available in 20-packs for a suggested retail price of $18.99. The product is also available in 16-oz four-packs for a suggested retail price of $4.99.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.