Healthy Choice updating brand with products, logo
April 03, 2009
by FoodBusinessNews.net Staff
OMAHA — ConAgra Foods, Inc. is expanding and updating its Healthy Choice brand with Healthy Choice All Natural Entrees with flavors such as Pumpkin Squash Ravioli and Mediterranean Pasta.
"Healthy Choice understands that people are making the connection between eating right and looking and feeling their best," said Carlos Veraza, vice-president and general manager for frozen at ConAgra. "But this doesn’t mean they want to give up the foods they love or the contemporary recipes they crave, and as the innovator of the category we’re in a unique position to deliver this. Healthy Choice is relentlessly focused on helping consumers eat healthy by providing food with more positive health benefits and delivering deliciously healthful meals with protein, fiber, antioxidants and other nutrients that consumers seek."
The All Natural Entrees include six varieties and are made with ingredients such as extra virgin olive oil, whole grains, pumpkin, tomatoes and premium cheeses.
The brand also is featuring a new look and feel to its web site and product selection. The new look includes a contemporary background and a new logo. The logo will be seen on entrees from Healthy Choice Complete Meals, Select Entrees, Café Steamers, Fresh Mixers and Soups.
The update to the Healthy Choice brand is being marked with a new advertising campaign featuring Julia Louis-Dreyfus.