Hillshire Farm introduces Miller High Life Beer Brats
April 07, 2009
by FoodBusinessNews.net Staff
DOWNERS GROVE, ILL. — Sara Lee North American Retail is introducing Hillshire Farm Miller High Life Beer Brats.
"We’ve always been dedicated to bringing unparalleled quality, taste and convenience to our consumers," said Tim Roush, vice-president of lunch and dinner brands for Hillshire Farm. "Bringing together the great tastes of brats and beer has been a long standing tradition that began to take shape with our consumers. We knew we had an opportunity to provide this perfect flavor profile in a single product offering. By teaming up with one of America’s most popular beers to create Hillshire Farm Miller High Life Beer Brats, we’ve made it even easier for consumers to enjoy quality beer brats bursting with flavor."
In addition, the company is introducing Hillshire Farm Hot & Spicy Italian Style Smoked Sausage.
Both products are available nationwide in six-packs for a suggested retail price of $3.99.