Ocean Spray introduces online auction for concentrate

by Jeff Gelski
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LAKEVILLE, MIDDLEBORO, MASS. — Ocean Spray’s Ingredient Technology Group has established an on-line auction process for the sale of its cranberry concentrate. Details may be found at www.cranberryauction.info. The first auction is scheduled for July.

Potential concentrate buyers may track and observe Ocean Spray concentrate pricing and availability. Successful bidders may secure supplies of concentrate with guaranteed pricing for future delivery.

"Our cranberry auction will ensure that all customers wanting to buy Ocean Spray concentrate will do so on a level playing field," said Michael Stamatakos, vice-president, Agricultural Supply and Development, for Ocean Spray. "By securing a specified volume of concentrate at an agreed price, our customers can be assured that market fluctuations will not affect them for a set period in these turbulent times."

The web-based auction process was developed with an independent auction manager in CRA International, a Boston-based global consulting company that offers business management, economic and financial expertise.

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