Propel brand relaunches with new packaging, flavors
April 14, 2009
by Eric Schroeder
NEW YORK — PepsiCo, Inc. is relaunching the Propel enhanced bottled water brand with new packaging and flavors. The company has added blueberry pomegranate to a flavor lineup that already includes grape, kiwi-strawberry, berry and lemon. In addition, Propel now will be available in 500 mL packaging with 33% less plastic and 30% less label than the previous 500 mL bottle.
PepsiCo also announced the introduction of two sub-lines to the Propel brand: Propel Body and Propel Mind.
Propel Body is available in peach mango and contains 10% of the daily value of fiber while Propel Mind is available in black cherry and contains antioxidant vitamin E plus choline.
"We are excited to offer a fresh new spin on a category leader, as Propel is an original that helped launch the entire vitamin-enhanced water beverage aisle," said Danielle Vona, vice-president for Propel. "With an enhanced portfolio of products and a new eco-friendly look and design, Propel is providing those on the go with a great tasting, low-calorie enhanced water with antioxidants and now with additional nutrient options."