Tropicana promotes nationwide recycling effort

by Keith Nunes
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CHICAGO — Tropicana Products, Inc., a division of PepsiCo, Inc., is partnering with Waste Management, Inc., Houston, to launch a national initiative to increase the number of juice and milk cartons that are recycled.

Waste Management will accept juice and milk beverage cartons at all of its recycling processing facilities across the country. The sustainability initiative will kick-off the long-term goal of increasing beverage carton recycling to every community in America, and it will be promoted through the Carton Council, a group consisting of the manufacturers of liquid cartons.

"Tropicana is dedicated to minimizing its impact on the earth and making it easier for consumers to do their part through recycling and waste reduction initiatives," said Andrew Hartshorn, senior marketing manager. "We are proud to be working with Waste Management to promote the expansion of carton recycling across the country and finding ways to recycle our products into environmentally beneficial products."

Tropicana and Waste Management, in conjunction with Dean Foods and the Carton Council, launched a successful pilot program in Tampa, Fla., to expand carton recycling and educate consumers about the benefits of recycling. Encouraged by the results of the pilot program is being expanded to cover all communities where Waste Management has a presence.

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