Wild Flavors launches naturally derived blue color

by Jeff Gelski
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ERLANGER, KY. – Wild Flavors, Inc. said April 21 it has developed the first naturally-derived blue color additive suitable for most food and beverage applications within the United States. The color additive is acid-stable with a pH range of 2.5 to 8.0.

The blue color additive is manufactured completely with fresh fruit and thus is exempt from U.S. Food and Drug Administration certification, according to Wild Flavors. The color is liquid, heat-stable, light-stable, acid-stable, kosher and water-soluble. It offers a clean taste and smell and a brilliant blue color,

"Unlike previous attempts to achieve blue colors for applications by leveraging the stabilization of red cabbage or other anthocyanin-based colors at a neutral pH, Wild’s new blue color additive is unique in that is truly acid-stable," said Kevin Gavin, chief operating officer for Wild Flavors. "This patent-pending, proprietary technology will revolutionize the industry with beautiful ‘hues of blue’ suitable for a wide range of food and beverage applications.

"The color technology will also enable us to create an excellent spectrum of other colors, ranging from light blue-to-forest green, as well as blue-to-purple shades."

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