Campbell completes acquisition of Ecce Panis
May 05, 2009
by Eric Schroeder
CAMDEN, N.J. — Campbell Soup Co. has completed the acquisition of Ecce Panis, East Brunswick, N.J. Financial terms of the transaction, which was first announced April 2, were not disclosed.
Founded in 1988 as a small Manhattan bakery, Ecce Panis has a premium portfolio of hand crafted, stone baked artisan bread that is sold primarily through the in-store bakeries of retailers and grocery chains across the country. The par baked frozen bread and rolls are shipped to customers where the baking process is finished within their in-store bakeries.
Campbell plans to operate Ecce Panis as a distinct business unit within Pepperidge Farm.
In a related move, Ralph DiVito has been named general manager of Ecce Panis. A 30-year veteran of Campbell and Pepperidge Farm, Mr. DiVito has held a variety of roles in sales, operations and general management. He will lead Ecce Panis through the integration with Pepperidge Farm and will be responsible for establishing plans for future growth.