Campbell expands V8 V-Fusion line
May 05, 2009
by FoodBusinessNews.net Staff
CAMDEN, N.J. — Campbell Soup Co. is introducing two new flavors — goji raspberry and passionfruit tangerine — to its V8 V-Fusion line.
"While our product continues to be popular among adults, we are hearing from more and more moms that they purchase V8 V-Fusion 100% juice for the entire family," said Sophia Arsenlis, brand manager.
With the new products, the V-Fusion line now has 10 varieties. Each of the varieties has a full serving of vegetables and a full serving of fruit in addition to antioxidants in each 8-oz serving.
The new varieties are available for a suggested retail price ranging between $1.69 and $3.99 depending on the size. The juices are available in 46-oz and 12-oz bottles.