Farbest to market beta carotene products

by FoodBusinessNews.net Staff
Share This:

THE WOODLANDS, TEXAS — Farbest will be the exclusive marketer to the food and beverage industries in the United States for beta carotene products from ZMC-USA and ZMC China, according to a strategic partnership announced May 15. The companies will join forces to market the products to the dietary supplement industry.

The alliance came about in response to increasing consumer demand for beta carotene and label-friendly colors in foods and beverages, according to ZMC, which has a North American office in The Woodlands. ZMC’s products are available in oil form and encapsulated powders.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.








The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.