Invisible Goodness products meet nutrition guidelines
May 22, 2009
by Jeff Gelski
LENEXA, KAS. — Caravan Ingredients has launched an Invisible Goodness line that will feature ingredient products that meet nutrition guidelines set by the company without compromising on taste.
The products must meet at least four of the following benefits: all-natural, cleaner label, 0 grams trans fat, reduced saturated fats, reduced sodium, good source or excellent source of fiber, eligible for use of the Whole Grain Stamp. The benefits that each Invisible Goodness product will possess will change based on the product category.
This month Lenexa-based Caravan Ingredients plans to launch three Invisible Goodness products in a muffin mix, a bread base and a bagel base.