Kellogg ups production of Special K Protein Shakes
May 28, 2009
by FoodBusinessNews.net Staff
BATTLE CREEK, MICH. — The Kellogg Co., which introduced Special K Protein Shakes earlier this month, is ramping up production after strong initial response to the brand’s first weight management protein shake. Each shake features 180 calories, 10 grams of protein, 5 grams of fiber, 29 grams of carbohydrates and 18 grams of sugar and comes in a 10-oz reclosable plastic bottle.
"The Special K brand is excited to introduce new Special K Protein Shakes to give weight-managers yet another simple, all-day, weight-management solution that doesn’t sacrifice great taste," said LaKesha Hatch, Special K brand manager, Kellogg Co. "These new shakes already are a huge hit among consumers and may be tough to find for a few months. In the meantime, we are increasing production to meet consumer demand."
The shakes are available in three varieties: milk chocolate, French vanilla, and strawberry.