Mars, Disney partner on Memorable Moments M&M's

by FoodBusinessNews.net Staff
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HACKETTSTOWN, N.J. — Mars Direct Inc., a division of Mars Snackfood US, has teamed with Disney Consumer Products to offer MY M&M’s Memorable Moments chocolate candies. The candies will feature Disney and Disney•Pixar characters and movies.

"This collaboration with Mars and MY M&M’s adds a real fun element to celebrations everywhere in a whimsical way that only Disney can deliver," said Lance Gatewood, vice-president of food, health and beauty for Disney Consumer Products. "It also allows us to continue offering families new confectionary products that fall within Disney’s food guidelines."

The Memorable Moments candies are available in nine "blends," including:

• Mickey Mouse — featuring Mickey Mouse, Donald Duck and the famous song line "M-i-c … You Know the Rest."

• Disney Babies — featuring baby Mickey Mouse and baby Minnie Mouse

• Disney Princess — featuring The Little Mermaid’s Ariel, Cinderella and Sleeping Beauty with the expression "Happily Ever After."

• Disney Princess Wedding — featuring Cinderella and the Prince in silhouette, Snow White and the Prince in a heart, wedding bells and the popular wedding phrase "Dreams Do Come True."

• Disney•Pixar’s Cars — featuring the film’s logo, Lightning McQueen, Tow Mater and the catchphrase "Get in Gear."

• Disney Fairies — featuring Tinker Bell, Rosetta and Silvermist, with the saying "Believe in Magic."

• Winnie the Pooh — featuring Winnie, Eeyore, Tigger and the familiar Winnie the Pooh logo

• High School Musical — featuring the High School Musical logo, an East High megaphone, the East High Wildcat mascot and the phrase "Dive In."

• Disney•Pixar’s Toy Story — featuring Woody, Buzz Lightyear, Alien and the motto "Friends Forever."

The candies are available in 7-oz bags (minimum order of three bags) for $12.99 per bag, and in 5-lb bags priced at $140.

 

 

 

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