Meijer introduces NuVal scoring system
May 04, 2009
by Eric Schroeder
GRAND RAPIDS, MICH. — Meijer, an operator of 187 supercenters throughout Michigan, Ohio, Indiana, Illinois and Kentucy, has joined Price Chopper and Hy-Vee as supermarket chains featuring the NuVal Nutritional Scoring System. The NuVal system evaluates nutritional criteria and assigns products a number from 1 to 100 with higher numbers representing more nutritional products.
The NuVal Nutritional Scoring System was developed by Dr. David Katz of the Yale-Griffin Prevention Research Center along with a 12-member team of nutrition experts.
The NuVal numbers initially will be displayed on 8,000 products from 15 different food categories at Meijer supermarkets.
"This may be our most important value-added initiative we offer our grocery shoppers," said Shari Steinbach, M.S., R.D., manager of Meijer Healthy Living. "NuVal scoring provides our customers with the information they need to make the best nutritional decisions for their families. Our intention is not to say which products are better than others, but to give our shoppers a shortcut so they can confidently choose healthy foods."
Price Chopper and Hy-Vee have been featuring the NuVal system since late January.